My media plan is designed to drive awareness to the extraordinary properties I represent. With an emphasis on brand exclusivity, cutting-edge advertising technologies, strategic content integration and social traffic drivers, I utilize hand-selected media powerhouses whose innovation, experience and international impact allow my network to successfully connect buyers and sellers globally. I have access to preferred print advertisement publications and placements with the best throughout the Pacific Northwest. I develop custom media buys dedicated to the goals of our clients uniquely targeted to the appropriate buyer profile.
THE PUGET SOUND BUSINESS JOURNAL
PSBJ Home of the Day
The Puget Sound Business Journal’s “Home of the Day” is a unique opportunity to showcase your property to over 340,000 affluent home buyers with a net worth over $2.4 million in the Seattle market.
Geek Home of the Week
Our dynamic platform showcases properties, highlights market trends and features real estate sponsors. A real time voting tool puts consumers in the driver’s seat to select the current “Geek Home of the Week” as more than 1 million visitors per month visit the website and 25,000 active subscribers digest the daily newsletter and are presented with the region’s most extraordinary properties.
The Sotheby’s International Realty® online distribution of property listings is exclusive to our global brand and we have partnered with top-tiered publications and media channels. This means unparalleled access to worldwide websites everywhere the consumer is online. It’s the added value that our truly global brand offers - at no extra cost - the Sotheby’s International Realty advantage.
At the core of the brand’s strategy are the relationships with pre-eminent media powerhouses in both the print and online arenas including: The New York Times, The Wall Street Journal, The Telegraph Media Group, Google, Architectural Digest, the Hong Kong Tatler and the Financial Times. These relationships were developed to showcase unique properties from the Sotheby’s International Realty brand’s 930 offices in 70 countries and territories through unique, media-rich advertising units that offer an immersive experience and position the brand in front of a relevant audience of consumers worldwide. Several relationships feature elements that are exclusive to the Sotheby’s International Realty brand.